Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce organizations are turning to server-side tracking as a way to boost their data collection procedures. While it needs much more technical knowledge than routine GTM and might present extra expenses, it can cause better precision and even more trusted information


Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and less susceptible to advertisement blockers.

1. Extra exact data
The traditional technique of tracking conversions on a web site, utilizing pixels, is having trouble with transforming browser privacy policies. This implies that the data being sent to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.

Server-side monitoring is an extra secure option that helps to bypass these restrictions, as it's packed from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety and security procedures. This supplies a lot more precise information and a much more total photo of individual trips across channels.

Furthermore, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This versatility gives online marketers much more ownership over the data they send out, and makes it less complicated to follow numerous information regulations. It's likewise a great deal less vulnerable to fraud, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.

2. Better control over data.
Server-side tracking allows organizations to accumulate and enhance data before sending it to third-party analytics/advertising platforms. This boosts information completeness and accuracy, which can help marketers make even more educated advertising decisions.

Traditional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise outcomes. Server-side tracking enables organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.

This kind of tracking also permits services to track conversions that take place outside of the website, like telephone call and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for services seeking to adjust to these modifications.

3. Less vulnerable to scams
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically essential as different web browsers and platforms significantly alter how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie information and will not enable pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your website.

Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.

A server-side radar is a set of guidelines that tells your web site's server what occasions to record. This information is then sent to analytics devices like Google Analytics and Facebook Service. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your webpage to gather information from individuals.

4. Less complicated to execute
Server-side monitoring is a data collection procedure that takes place on the site's very own server, bypassing internet browser restrictions. This suggests that data gathered by the website/app is first sent to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this technique is that it lowers the range of information management and provides companies more control over transmission, making it typically extra reliable. Because of this, it's much less prone to information obstacles caused by points like a busted connection or an active advertisement blocker being installed.

With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the customer segmentation tools server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. Moreover, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.